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One vision, six companies

A Tanzanian group built to lead across design, technology, education, real estate and events.

Office Team
6+
Verticals
Our Story

Born in Dar es Salaam

Giselle Brands began with a single belief: that world-class creative and technology businesses can be built in Tanzania, by Tanzanians, for Africa and the world.

What started as a premium print and branding operation — Print Expert — has grown into a family of companies, each addressing a real need in our communities: from free design education for women to real estate and digital event ticketing.

InnovationEmpowermentExcellencePan-African Vision
Mission & Vision

What drives us

Our Mission

To deliver world-class products and services across our verticals while creating real opportunity for Tanzanians, especially women and youth.

Our Vision

A thriving, self-sufficient, design-literate Africa where local enterprises set the global standard.

Our Approach

Build complementary businesses that strengthen one another, hold every one of them to the same high standard, and reinvest in our people.

Team collaboration
Our Principles

Four pillars, one direction

Empower Communities

Free skills training, accessible platforms, and inclusive business models that serve all Tanzanians.

Elevate Standards

Delivering world-class quality in every product, service and experience across our portfolio.

Expand the Ecosystem

Building complementary businesses that strengthen one another and raise the tide for everyone.

Export African Excellence

Proving that world-leading design and technology enterprises can be born and grown in Tanzania.

2018
Group founded
6+
Active companies
100s
Lives impacted yearly
1
Proudly Tanzanian
Our Journey

How we grew

  • 2018 — Print Expert is founded. The flagship brand launches in Dar es Salaam, setting the quality standard the whole group carries forward.
  • 2020 — EMAF Global begins. Free annual design and technology training for college and unemployed women.
  • 2022 — Tanganyika School of Art opens. A formal college teaching graphic design and ICT.
  • 2023 — Better Living Tanzania launches. Expanding into real estate — rentals, offices and property sales.
  • 2024 — Elegant e-Ticket Platform goes live. Digital wedding and event ticketing with QR codes and live scanning.
  • Today — A growing ecosystem. Six verticals and counting, with new companies in development.
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